10 Killer Ideas for Musicians to Get More Followers on Social Media

Social media is making headway in each industry and scope of work; thus, musicians must be aware of all creative and interesting ideas to get more followers on their networking channels, such as Instagram, Facebook, TikTok, Twitter, and the like. 

Though social media marketing is crucial, figuring out what kind of content to share can be frustrating, challenging, confusing, especially if you’re not getting as much engagement as you’d like yet. Below are 10 easy yet killer content ideas to get more fans for your music through social media platforms. 

#1 Themed posts 

Your band will be easily discovered if you use the advantage of themes which have popular hashtags associated with them. For instance, you can use #MotivationMonday, #MusicMonday, #ThrowbackThursday, and #SundayFunday. Try to experiment with different themes and analyze which ones do the best job of attracting new followers and resonating with your existing fans.

#2 Behind-the-scene posts

That one is a killer! People love seeing what happens off-the-stage and aside from professional photos/videos. Experiment sharing any visuals that depict your life as a musician, and it will eventually bring amazing traffic and social media engagement on various channels.

#3 Inspirational and motivational posts

The only important thing you should know about social media marketing is that people adore content that brings value. Inspirational and motivational posts have shown incredible engagement, as they are very shareable, which will drive more attention to your social media channels.

#4 Interactive posts 

Anything that facilitates a two-way conversation can help you win over new fans for your band. Use call-to-action captions, use questions, fill-in-the-blank posts, and focus on giveaways, contests, and “caption this” photos. 

#5 Online concerts 

Live streaming is always a great solution for musicians to get more fans on social media, especially during the time of coronavirus. There are many ways to go about online concerts, ranging from a free live stream on Facebook or Instagram to a ticketed event on Stageit or Crowdcast. It’s totally up to you if you want to make it only up to 20 minutes or make it longer, staying up chatting with fans and sharing more insight into your life as a musician. 

#6 Live Q&As

Sooner or later, your followers will have a bunch of questions, and the best way to answer them all is to go live. That being said, you will have to answer the community in real-time, which is more appreciated than other forms of interaction. However, if you don’t feel comfortable showing yourself, you can always answer your Instagram stories in a textual format. 

#7 Promotional posts 

You can make your promotional posts feel as genuine as the rest of your social media content. All you have to do is make sure these posts are still in your brand voice/identity and include a compelling visual.

#8 TikTok videos

Over the past year, TikTok has gained tremendous popularity and it’s not as difficult to become famous as some may think. People spend most of their time on TikTok, watching funny, valuable, interesting, and creative videos. So, why not use this opportunity? Thanks to its algorithm, format, and relative novelty on the social media scene, you’ll have a better chance of organically reaching a new audience here than on many other platforms.

#9 Funny posts 

How often do you scroll your feed to find something funny to brighten your day? Use this method to reach out to more fans! If people who are into your music also resonate with your band with positive feelings, you can bet you’ll turn them into loyal followers. You can share a funny band photo, a meme, a short video from backstage, witty commentary on a trending topic, or an article you found hilarious and want to share. However, don’t overpost such content and keep it moderate with other ones mentioned earlier. 

#10 Reposts from fans

User-generated content is the perfect trifecta! All you have to do is simply repost an already-created post to make someone feel appreciated, loved, and noticed. It naturally makes your followers brag about this to their friends, probably encouraging them to follow you and engage with you.

To sum up, you must try your best to use ways that get people to become interested, pay attention, interact, and trust you. Social media marketing is super important, and if you don’t put much time and effort into working this out, you can’t expect people to follow you. 

You won’t know what resonates with your fans until you try it!