How to Build Your Band Image?
Creating an image for your band might be frustrating and time-consuming, but this is something you MUST do. Developing your artist brand is a crucial step in your music marketing plan and overall development of your music career so that your band image will be cemented in the hearts and minds of your followers.
“How to build a band image?” you want to know. Sit comfortably and let’s ride together down the road to find out, shall we?
First and foremost, strive for uniqueness and creativity. No need to copycat someone. You can drive inspiration from your favorite artist, but you need to stay authentic by discovering your own path and identity. Combine your interests and goals to discover a unique and original persona that is hiding within you.
Second, you need to find a certain style. If you go from one side to another without a clear understanding of the industry and its needs, you will fail to create your band image. Be sure to create your own fashion sense that aligns with your band’s image and identity. For example, when we think about Elton John, we instantly think of his eyewear collection and outfit, or about Lady Gaga with her bizarre and extraordinary numbers. Ultimately, your task as an artist in defining your band image is to thoroughly think about how you want to look during concerts, photoshoots, and more, as well as what makes you stand out.
Third, explore demographic factors. You can learn a lot from your audience, especially when you are stuck between two fires or when you feel like you are being succumbed to pressure from managers and labels. There are times when you should listen to your audience, as you can discover what your fans prefer brand-wise, based on factors like age and location. This approach will always be only somewhat effective because you can’t predict what people enjoy to the fullest; thus by using demographic segmentation, you can always stay alert.
The fourth is to share your personal journey. People adore when bands get personal and share their journey with both successful and heartbreaking stories. If you take a personal approach to your band image creation, you should connect with more people and stay active with your existing fans, too. People want to be able to follow what happens next and discover more insight into your band. Those who don’t reveal anything won’t end up as successful, so try to be a little bit more transparent with your audience.
Lastly, the fifth rule is to be consistent. You’ll never remain in people’s hearts and minds if you aren’t consistent about everything. It’s certainly essential to growing as professionals, but you also should try to be consistent with your image for now. There’ll always be time to grow later.
Ultimately, establishing band image is as important for you as drinking water for your body and health, as it captures the essence and provides the audience with an identity to embrace, deepening the identification of you as their favorite band or artist.