7 Simple & Awesome Tips to Build an Audience as a Musician
Well, everybody knows that building an audience is vital! Whether you are a musician, business owner, social media manager, or digital marketer, finding and targeting perfect customers is the priority NO. 1.
Knowing your fans allows you to interact with them, as well as develop a better communication strategy to gain visibility and notoriety. Want to read some simple tips? Let’s go!
#1 Be Authentic
Well, duh! All you have to do is discover your own identity so that your music will embody and project your own voice. No need to pretend or try to win people’s hearts — only by remaining authentic and unique you will be able to implement your positioning and development strategy.
#2 Always engage with your community
People love communication. People love attachment. People love feedback. The only way to build an audience as a musician is to take every opportunity to interact with the audience, musicians, and even fans. Don’t hesitate to go out and explore your community so that you can broaden your perspective and interact with the audience more.
#3 Use networking whenever possible
Obviously, we live in the digital era and people prefer networking where they can find whoever they want and whatever they like. You must be active on social media platforms and stand out. The best way to reach your ideal audience is to propose a striking visual identity. Social media marketing will open new doors and create new opportunities for you in terms of building and keeping your audience.
#4 Provide consistent content
You need to be conscious of how to promote yourself not only by writing music and lyrics, but also by generating content with interesting captions, announcements, and other creative ways to attract the audience. The secret key to building an audience is to make sure you post relevant content on a regular basis.
#5 Collaborate with other artists
Sooner or later, you will have to do it. Collaboration is essential in building your musical career, though it’s often overlooked. Try to find artists in your musical genre and collaborate to broaden your audience and have a contributing role in the community.
#6 Use data analysis tools
Just being cool and unique is not enough. You REALLY need to analyze your audience preferences, needs, and interests. For instance, Apple Music and Spotify have easy-to-use data analysis tools to target your audience and better understand it.
#7 Play live shows
Playing music live can have an impressive impact on people. Experience shows that live performance is one of the best ways to reach new fans and connect with people. But hey, don’t play too often? Moderation here is the key.
Hence, the bottom line is to be creative and extraordinary as much as possible. If you keep asking yourself, “Is it possible to build a bigger fan base just through the web?” — the answer is YES. It is not as hard as it might seem; it just needs persistence, visual understanding, and a strategic plan. Try it!